While changing consumer behavior, such as increased attention to sustainable food production and healthy lifestyle choices, poses new challenges for the chocolate industry to ensure long-term success, companies can still rely on steadfast consumer interest. U.S. consumers
annually. Produced from the seed of the tropical Theobroma cacao tree, cocoa has been cultivated for at least three millennia. This food originated in Central and South America. However, today
United States chocolate market
Does any country have a bigger sweet tooth than the United States? It does not look that way. Overall, with a much smaller population, the United States ties China for the
leading global market for confectionery of any kind.
The U.S. chocolate confectionery market is estimated to be worth 23.21 billion U.S. dollars, only expected to grow in the coming years.
The country is also the
worldwide leading importer of chocolate and products with chocolate. Imports of this nature amount to over four billion U.S. dollars annually. U.S. imports exceed those of the next largest importer by more than two and a half billion U.S. dollars.
U.S. consumers ate 3.7 kilograms of chocolate on average per person in 2024. These 3.7 kilograms are made up of a variety of local and international brands.
Brands in the U.S. market
In the U.S. chocolate market, two companies set the bar by which everyone else's performance is measured. Hershey and Mars claim the biggest
share of the United States chocolate market. Hershey's share is over a third. Mars claims almost 30 percent of the market for its products.
Hershey's is known by over ninety percent of U.S. adults. The Mars-owned brand Dove Chocolate falls five percent short of ninety percent brand awareness. When those who regularly buy chocolate bars are asked, Hershey's and Reese's come up as the
most popular chocolate bar brands among U.S. consumers.
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Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
