Hershey's brand profile in the United States 2023
When it comes to chocolate & candy bar eaters, brand awareness of Hershey's is at 93 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hershey's in the United States?
In total, 60 % of U.S. chocolate & candy bar eaters say they like Hershey's.
What is the consumption share of Hershey's in the United States?
All in all, 55% of chocolate & candy bar eaters in the United States eat Hershey's.
How loyal are the customers of Hershey's?
Around 49 % of chocolate & candy bar eaters in the United States say they are likely to use Hershey's again.
What's the buzz around Hershey's in the United States?
In August 2023, about 31 % of U.S. chocolate & candy bar eaters had heard about Hershey's in the media, on social media, or in advertising over the past three months.
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