According to a survey conducted by Opensurvey in July 2022 in South Korea, around 17 percent of respondents purchased health functional food products via Coupang. The South Korean e-commerce company's direct purchase program, Coupang rocket direct purchase, was another leading channel.
Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022
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Opensurvey. (August 8, 2022). Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/
Opensurvey. "Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022." Chart. August 8, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/
Opensurvey. (2022). Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/
Opensurvey. "Most Preferred E-commerce Platforms to Purchase Health Functional Products in South Korea as of July 2022." Statista, Statista Inc., 8 Aug 2022, https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/
Opensurvey, Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022 Statista, https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/ (last visited November 21, 2024)
Most preferred e-commerce platforms to purchase health functional products in South Korea as of July 2022 [Graph], Opensurvey, August 8, 2022. [Online]. Available: https://www.statista.com/statistics/900961/south-korea-most-preferred-online-channels-for-health-functional-food-purchase/
