Nina Jobst
South Korea researcher covering the agriculture, consumer goods and FMCG, retail and trade sector as well as all things internet, including e-commerce. Since joining Statista she has focused on the main retail channels and important players in each industry, as well as current societal trends that influence consumer behavior. Because of the close connection of retail, consumer goods and e-commerce due to digitalization, internet trends are of special interest to her.
Latest statistics
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Percentage of population using the internet in South Korea from 2000 to 2022
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Distribution of Instagram users in South Korea as of March 2024, by age group and gender
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Frequency of consuming plant-based alternatives in South Korea as of February 2024
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Reasons for not eating plant-based alternatives for consumers in South Korea as of February 2024, by gender
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Share of respondents who consumed plant-based alternatives to animal-based products as of February 2024