Click-through-rate of online ad videos in European countries 2017

Published by Statista Research Department, Oct 30, 2023
This statistic shows the CTR for online ad videos in selected European countries in 2017. Of European countries, Turkey had the highest click-through rate at 7.36 percent. By comparison, the United Kingdom has a click-through rate of 0.67 percent.

Average click-through-rate (CTR) of online advertising videos in European countries in 2017

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Release date

March 2018

Region

Europe

Survey time period

2017

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

2

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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