Michele Majidi
Researcher
Detailed statistics
Global number of digital video viewers 2019-2023
Detailed statistics
Digital video viewers in the United States 2018-2022
Detailed statistics
Digital video advertising spending in the U.S. 2019-2023
Digital video advertising spending in the U.S. 2019-2023
Digital video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital video advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)
Digital video ad spend in the U.S. 2022, by type
Digital video advertising spending in the United States in 2022, by type (in billion U.S. dollars)
Ad spending per internet user of video advertising in the U.S. 2019-2028
Ad spending per internet user of the video advertising market in the United States from 2019 to 2028 (in U.S. dollars)
Mobile ad spend in the U.S. 2027-2028, by format
Mobile advertising spending in the United States from 2027 to 2028, by format (in billion U.S. dollars)
Top video ad types considered a must-buy by marketers in the U.S. 2023
Leading video ad types being considered a must-buy by marketers in the United States as of March 2023
Share of digital in media budgets in the U.S. 2024, by format
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
Digital ad revenue share in the U.S. 2020-2025, by company
Share of ad-selling companies in digital advertising revenue in the United States from 2020 to 2025
Digital video ad views in the U.S. 2023, by platform
Distribution of digital video ad views in the United States in 1st half 2023, by distribution platform type
Streaming services with largest ad spend in the U.S. 2021
Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars)
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Advertising revenues of selected ad-supported video streaming services in the United States in 2022 (in billion U.S. dollars)
Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform
Digital video purchases by brand in the U.S. 2023
Digital video purchases by brand in the U.S. as of December 2023
Connected TV ad spend in the U.S. in 2023, by company
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)
CTV ad spend share in the U.S. 2020-2024, by company
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
Users of video-on-demand in the U.S. 2017-2027, by type
Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)
Instagram users in the United States 2019-2028
Number of Instagram users in the United States from 2019 to 2028 (in millions)
TikTok: number of users in the United States 2023-2027
Number of TikTok users in the United States from 2023 to 2027 (in millions)
Most used devices for digital videos in the U.S. 2023
Most used devices for digital videos in the U.S. as of December 2023
U.S. device usage for weekly online video viewing 2022, by age group
Devices used to watch online video content weekly among viewers in the United States as of October 2022, by age group
Leading video apps used by children in the U.S. 2023
Most popular video apps used by children in the United States in 2023
Attitudes towards media ads in the U.S. 2022
User attitudes towards media ads in the United States as of October 2022, by media type
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
Leading viewer attitudes about ads during TV shows and movies in the United States between June 2021 and December 2022
Popularity of ad-supported streaming content in the U.S. 2022
Share of consumers who preferred paid ad-free vs. free ad-supported streaming content in the United States as of November 2022
Streaming services with most annoying ads according to viewers in the U.S. 2022
Streaming services with the most annoying commercials according to viewers in the United States as of May 2022
Netflix subscribers who would switch to ad-supported version in the U.S. 2022
Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022
Video ad types with the most influence on buying decision process in the U.S. 2023
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
Most influential video ad types according to Gen Zers in the U.S. 2023
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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