Argos and Primark are the most well-known fashion online shops in the UK with a brand awareness of 94 percent. Next on this list are Marks & Spencer, H&M, and Next, followed by JD Sports Each of the fashion online stores is known by more than 90 percent of online respondents in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 23, 2024). Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/
Statista. "Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024." Chart. September 23, 2024. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/
Statista. (2024). Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/
Statista. "Leading Fashion Online Shops Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/
Statista, Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/ (last visited March 03, 2025)
Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1340365/most-well-known-fashion-online-shops-in-the-uk/
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