How high is the brand awareness of H&M in the UK? When it comes to fashion online shop users, brand awareness of H&M is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is H&M in the UK? In total, 35 percent of UK fashion online shop users say they like H&M. However, in actuality, among the 94 percent of UK respondents who know H&M, 37 percent of people like the brand.
What is the usage share of H&M in the UK? All in all, 26 percent of fashion online shop users in the UK use H&M. That means, of the 94 percent who know the brand, 28 percent use them.
How loyal are the customers of H&M? Around 20 percent of fashion online shop users in the UK say they are likely to use H&M again. Set in relation to the 26 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around H&M in the UK? In April 2024, about 19 percent of UK fashion online shop users had heard about H&M in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 23, 2024). H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. "H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024." Chart. September 23, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. (2024). H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. "H&m Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in The Uk in 2024." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista, H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 Statista, https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk (last visited December 23, 2024)
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph], Statista, September 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk