JD Sports brand profile in the UK 2024

How high is the brand awareness of JD Sports in the UK?
When it comes to fashion online shop users, brand awareness of JD Sports is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is JD Sports in the UK?
In total, 38 percent of UK fashion online shop users say they like JD Sports. However, in actuality, among the 93 percent of UK respondents who know JD Sports, 41 percent of people like the brand.

What is the usage share of JD Sports in the UK?
All in all, 30 percent of fashion online shop users in the UK use JD Sports. That means, of the 93 percent who know the brand, 32 percent use them.

How loyal are the customers of JD Sports?
Around 25 percent of fashion online shop users in the UK say they are likely to use JD Sports again. Set in relation to the 30 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.

What's the buzz around JD Sports in the UK?
In April 2024, about 24 percent of UK fashion online shop users had heard about JD Sports in the media, on social media, or in advertising over the past three months. 

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