Colombia & Mexico: most preferred online ad formats 2017

Published by
Julia Faria,
Oct 30, 2023
This statistic presents the online advertising formats preferred by consumers in Colombia and Mexico in 2017. During a survey, 56 percent of respondents stated they would prefer video-based ads if they had to see an ad online.

Online advertising formats preferred by consumers in Colombia and Mexico in 2017

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Release date

November 2017

Region

Colombia, Central and South America, Mexico

Survey time period

June 2017

Number of respondents

3,010*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The survey was carried out among 3,010 respondents from the following countries: Colombia, Germany, Mexico and the United States. The report does not provide a separate number for any of the countries.
Original question: "If you have to see an advertisement online, what format would you prefer it to be?"

Citation formats
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Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

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Marketer insights

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Consumer insights

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