As of 2023, Singapore was the leading import market for beauty and skincare products in Malaysia. The value of imports from the neighboring country amounted to more than 137 million U.S. dollars that year. The second and third largest import countries of cosmetics and skincare to the country were the United States and South Korea.
A lucrative market for international brands
The revenue of the beauty and personal care industry in Malaysia reached approximately 3.15 billion U.S. dollars in 2023, making it an attractive market for many well-known international beauty and skincare brands. Popular Singaporean-born cosmetics brands, like PSA, are sold in large specialty cosmetics stores or high-end department stores. Malaysian consumers can also easily find cult classic beauty and skincare products in big cities across the country.
The rise of K-beauty
Due to the popularity of K-pop and K-drama in Malaysia, beauty products from South Korea are starting to overtake its competition from other countries. According to a 2021 survey, more than 56 percent of the respondents in Malaysia said their skincare products originated from South Korea. With the popularity of South Korean beauty products continuing to increase every year, it could become Malaysia’s next biggest import market of cosmetics and skincare.
Import value of beauty and skincare products in Malaysia in 2023, by leading import markets
(in million U.S. dollars)
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Import value in million U.S. dollars
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The source did not provide a date of publication. The date here reflects the date of access.
Beauty and skincare products here refer to commodities under the Harmonized System code 3304: cosmetic and toilet preparations; beauty, make-up and skin care preparations (excluding medicament), including sunscreen or sun tan preparations, manicure or pedicure preparations.
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Trade Map. (July 10, 2024). Import value of beauty and skincare products in Malaysia in 2023, by leading import markets (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/
Trade Map. "Import value of beauty and skincare products in Malaysia in 2023, by leading import markets (in million U.S. dollars)." Chart. July 10, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/
Trade Map. (2024). Import value of beauty and skincare products in Malaysia in 2023, by leading import markets (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/
Trade Map. "Import Value of Beauty and Skincare Products in Malaysia in 2023, by Leading Import Markets (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/
Trade Map, Import value of beauty and skincare products in Malaysia in 2023, by leading import markets (in million U.S. dollars) Statista, https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/ (last visited August 24, 2024)
Import value of beauty and skincare products in Malaysia in 2023, by leading import markets (in million U.S. dollars) [Graph], Trade Map, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/654675/malaysian-beauty-and-skincare-products-import-value-by-country/