Korean beauty popularity in Malaysia 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among consumers who experienced South Korean cultural content in Malaysia, 66.6 percent of respondents stated that Korean beauty was popular in their country, indicating a further increase in popularity compared to the previous years. The popularity of K-beauty had risen again among Malaysians after the temporary drop in 2021.

Popularity of South Korean beauty products in Malaysia from 2018 to 2023

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Release date

April 2024

Region

South Korea, Malaysia

Survey time period

2018 to 2023

Number of respondents

800 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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Beauty and personal care industry in MalaysiaFMCG market in MalaysiaE-commerce in MalaysiaFood industry in Malaysia
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