According to a survey conducted in 2022 among consumers who experienced South Korean cultural content in Malaysia, 64.8 percent of respondents stated that Korean beauty was popular in their country, indicating a great increase in popularity compared to the previous year. The popularity of K-beauty had risen previously among Malaysians before the recent drop in 2021.
Popularity of South Korean beauty products in Malaysia from 2018 to 2022
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Share of respondents
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Popularity of South Korean beauty products in Malaysia from 2018 to 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Malaysia from 2018 to 2022." Chart. March 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. (2023). Popularity of South Korean beauty products in Malaysia from 2018 to 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Malaysia from 2018 to 2022." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Malaysia from 2018 to 2022 Statista, https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/ (last visited July 22, 2024)
Popularity of South Korean beauty products in Malaysia from 2018 to 2022 [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1349772/south-korea-korean-beauty-popularity-in-malaysia/