The brand value of the Super Bowl reached an estimated 663 million U.S. dollars in 2017, an increase of around 200 million U.S. dollars from 2013.
Super Bowl commercial costs
The Philadelphia Eagles’ Super Bowl victory over the New England Patriots in 2017 generated record revenues on game day from media advertising, sponsorship, ticket sales, and merchandise sales. The amount of money spent by companies on in-game advertising during the Super Bowl increased between 2010 and 2017, with the average price of a 30-second commercial exceeding five million U.S. dollars for the first time in 2017.
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Forbes. (October 24, 2017). Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/632233/super-bowl-brand-value/
Forbes. "Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*." Chart. October 24, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/632233/super-bowl-brand-value/
Forbes. (2017). Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/632233/super-bowl-brand-value/
Forbes. "Brand Value of The Sports Event Super Bowl from 2012 to 2017 (in Million U.S. Dollars)*." Statista, Statista Inc., 24 Oct 2017, https://www.statista.com/statistics/632233/super-bowl-brand-value/
Forbes, Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/632233/super-bowl-brand-value/ (last visited November 21, 2024)
Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)* [Graph], Forbes, October 24, 2017. [Online]. Available: https://www.statista.com/statistics/632233/super-bowl-brand-value/