In the second half of 2023, free ad-supported streaming (FAST) services accounted for 25 percent of digital video ad views in the United States whereas virtual multichannel video programming distributors, such as YouTube TV, accounted for six percent of the total.
Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type
Characteristic
Share of ad views
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FreeWheel. (March 27, 2024). Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/
FreeWheel. "Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type." Chart. March 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/
FreeWheel. (2024). Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/
FreeWheel. "Distribution of Digital Video Ad Views in The United States in 2nd Half 2023, by Distribution Platform Type." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/
FreeWheel, Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type Statista, https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/ (last visited July 22, 2024)
Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type [Graph], FreeWheel, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/448921/digital-video-ad-view-share-ott-platform-usa/