Digital video ad views in the U.S. 2023, by platform

Published by
Michele Majidi,
Jul 10, 2024

In the second half of 2023, free ad-supported streaming (FAST) services accounted for 25 percent of digital video ad views in the United States whereas virtual multichannel video programming distributors, such as YouTube TV, accounted for six percent of the total.

Distribution of digital video ad views in the United States in 2nd half 2023, by distribution platform type

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Release date

March 2024

Region

United States

Survey time period

H2 2023

Special properties

represents activity on Freewheel's platform broader industry metrics may vary

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Statistics on " Video advertising and marketing in the United States "

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Overview

5

Usage & budgets

6

Market leaders

6

Audience and video consumption

5

Consumer insights

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Further related statistics

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Statistics

Topics

Streaming services advertising in the United States
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