Most influential video ad types according to Gen Zers in the U.S. 2023
During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 37 percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by 35 and 27 percent of respondents, respectively.