Ability to measure e-mail marketing success in the UK 2013-2021

Published by Statista Research Department, Jul 27, 2023
During a 2021 survey carried out among marketers from the United Kingdom, 71 percent of respondents reported being able to calculate the value or return generated from email marketing programs. A year earlier, the share stood at 70 percent.

Ability to calculate the value or return generated from email marketing programs in the United Kingdom from 2013 to 2021

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Sources

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Release date

May 2021

Region

United Kingdom

Survey time period

April 2021

Number of respondents

213 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

* Figures for "no" calculated by Statista.
The source does not provide information about the methodology of the surveys carried out before 2021.

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