In 2022, marketing e-mails in Great Britain had an open rate of 27.59 percent. A year earlier, the rate stood at 18.87 percent. E-mail marketing open rate is the share of recipients who open an email out of your total number of recipients.
E-mail marketing open rate in Great Britain in 2021 and 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic E-mail marketing click-through rate in the UK 2021, by sector
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
- Basic Statistic Canada marketing e-mail mean unique open rates 2013-2018
- Premium Statistic Canada e-mail marketing CTR 2017-2018
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
About the region
10
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing metrics in Great Britain 2022
- Basic Statistic E-mail messaging penetration in Great Britain 2007-2020
- Premium Statistic Internet activities performed in Great Britain 2020, by age
- Basic Statistic Internet activities performed by Gen Z in Great Britain 2020
- Basic Statistic Internet activities performed in Great Britain (UK) 2020
- Basic Statistic Internet activities performed in Great Britain 2020, by gender
- Basic Statistic Online activities ranked by usage penetration in Great Britain (GB) 2019
- Basic Statistic Countryside attractions use of online marketing in Great Britain 2012, by type
Other regions
10
- Premium Statistic Number of newsletters to which people subscribed in France 2017
- Premium Statistic Marketing e-mail opens share in Canada 2017-2018, by device
- Premium Statistic Marketing e-mail opens share in the U.S. 2018, by device
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Email marketing delivery rates in the UK 2021, by sector
- Premium Statistic Share of revenue attributable to email marketing in Spain 2023
- Premium Statistic Leading reasons to subscribe to e-mail newsletters in the Netherlands 2019
- Premium Statistic Online user penetration in China H1 2023, by activity
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2022
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
Related statistics
10
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
Further related statistics
2
Further Content: You might find this interesting as well
GetResponse. (April 30, 2023). E-mail marketing open rate in Great Britain in 2021 and 2022 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. "E-mail marketing open rate in Great Britain in 2021 and 2022." Chart. April 30, 2023. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. (2023). E-mail marketing open rate in Great Britain in 2021 and 2022. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. "E-mail Marketing Open Rate in Great Britain in 2021 and 2022." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse, E-mail marketing open rate in Great Britain in 2021 and 2022 Statista, https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/ (last visited May 08, 2024)
E-mail marketing open rate in Great Britain in 2021 and 2022 [Graph], GetResponse, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/417495/average-unique-open-rates-e-mail-marketing-uk/