The graph shows marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014. It was found that 28 percent of respondents had quoted word of mouth as the most effective tactic generating leads and bringing in new customers. Email marketing could be found on the fourth place, with 10 percent choosing it as the most effective marketing channel.
Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014
95% of respondents from North America, 4% from Europe, 1% from the rest of the World
Supplementary notes
The source does not provide information on the type of the survey. For the purpose of this survey word of mouth was considered as an offline marketing channel.
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BrightLocal. (January 7, 2015). Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/
BrightLocal. "Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014." Chart. January 7, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/
BrightLocal. (2015). Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/
BrightLocal. "Marketing Channels Most Effective for Customer Acquisition According to Small-to-medium Businesses in 2014." Statista, Statista Inc., 7 Jan 2015, https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/
BrightLocal, Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014 Statista, https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/ (last visited December 23, 2024)
Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014 [Graph], BrightLocal, January 7, 2015. [Online]. Available: https://www.statista.com/statistics/380720/most-effective-marketing-channels-according-to-smbs/
