The state of influencer marketing
Share of marketing budgets spent on influencer marketing worldwide as of February 2024
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Other statistics that may interest you Influencer marketing worldwide
Overview
8
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Influencer marketing platform market size worldwide 2022-2025
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Number of influencers brands worked with worldwide 2024
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Top metrics delivered by influencers according to marketers worldwide 2022
- Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
- Premium Statistic Leading challenges among influencer marketers worldwide 2023
TikTok
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- Premium Statistic TikTok/Douyin: brand value 2020-2023
- Premium Statistic Views per post of global TikTok influencers 2022, by profile size
- Premium Statistic Price per post among global TikTok influencers 2022, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2023, by profile size
- Basic Statistic TikTok: fake engagement removed 2021-2023
- Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2024
Instagram
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- Premium Statistic Instagram: brand value 2020-2023
- Basic Statistic Countries with the most Instagram users 2024
- Basic Statistic Average weekly Instagram brand posts 2023, by vertical
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2022, by followers
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
YouTube
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- Premium Statistic YouTube: brand value 2020-2023
- Premium Statistic Global distribution of YouTube influencers 2023, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2023
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Fastest growing YouTube accounts worldwide 2022
- Premium Statistic Number of supernova creators on YouTube worldwide 2022
Further related statistics
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- Influencer marketing budget allocation in the U.S. 2019
- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
- Italy: main reasons why influencers accept marketing projects 2019
- Main contents released by influencers in Italy 2019, by frequency
- Italy: main channels to look for influencers in marketing 2019
- Average compensation for sponsored content in Italy 2019, by social network
- Italy: main parameters for selection of influencer in IM 2019
- Preferred collaborations among influencers in Italy 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
- Change in marketing spending at UK companies 2023, by medium
- U.S. small businesses: presence of marketing budget 2016
- Marketing budget change in Belgium 2015, by marketing tactic
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Impact of social media influencers on purchasing Thailand 2023, by gender
- Influencers endorsing products purchased by consumers Philippines 2023, by age
- Distribution of Instagram influencers in Malaysia in 2020, by gender
- YouTube top tech brands influencer media value in the U.S. & Canada 2022
- Reasons for not buying a product endorsed by an influencer South Korea 2023, by age
Further Content: You might find this interesting as well
Statistics
- Influencer marketing budget allocation in the U.S. 2019
- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
- Italy: main reasons why influencers accept marketing projects 2019
- Main contents released by influencers in Italy 2019, by frequency
- Italy: main channels to look for influencers in marketing 2019
- Average compensation for sponsored content in Italy 2019, by social network
- Italy: main parameters for selection of influencer in IM 2019
- Preferred collaborations among influencers in Italy 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
- Change in marketing spending at UK companies 2023, by medium
- U.S. small businesses: presence of marketing budget 2016
- Marketing budget change in Belgium 2015, by marketing tactic
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Impact of social media influencers on purchasing Thailand 2023, by gender
- Influencers endorsing products purchased by consumers Philippines 2023, by age
- Distribution of Instagram influencers in Malaysia in 2020, by gender
- YouTube top tech brands influencer media value in the U.S. & Canada 2022
- Reasons for not buying a product endorsed by an influencer South Korea 2023, by age
Influencer Marketing Hub. (February 1, 2024). Share of marketing budgets spent on influencer marketing worldwide as of February 2024 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/
Influencer Marketing Hub. "Share of marketing budgets spent on influencer marketing worldwide as of February 2024." Chart. February 1, 2024. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/
Influencer Marketing Hub. (2024). Share of marketing budgets spent on influencer marketing worldwide as of February 2024. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/
Influencer Marketing Hub. "Share of Marketing Budgets Spent on Influencer Marketing Worldwide as of February 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/
Influencer Marketing Hub, Share of marketing budgets spent on influencer marketing worldwide as of February 2024 Statista, https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/ (last visited May 06, 2024)
Share of marketing budgets spent on influencer marketing worldwide as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/