Online video advertising revenue growth in China 2014-2023

Published by
Lai Lin Thomala,
Jun 28, 2023
In 2020, the advertising revenue of the online video sector in China decreased by 10.2 percent compared to the previous year. The Chinese online video market has been dominated by three tech giants: Baidu (iQiyi), Alibaba (Youku Tudou), and Tencent (Tencent or QQ Video), collectively known as BATs.

Annual growth of online video advertising revenue in China from 2014 to 2020 with a forecast until 2023

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Release date

September 2021

Region

China

Survey time period

2014 to 2020

Supplementary notes

*Estimate.

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Overview

6

Video advertising

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Internet usage

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Video consumption

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Attitudes and behavior regarding online video advertising

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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