Question keywords or "how-to" keywords are usually used to ask specific questions in their full form on search engines and platforms, instead of using disconnected keywords. As of March 2021, the ideal length for a "how-to" video on YouTube.com appeared to be between five and ten minutes. Roughly 30 percent of videos in the "how-to" genre presented this characteristic. Short video tutorials between three and five minutes also occupied high positions in the YouTube search ranking, with a share of 24 percent.
Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes)
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Semrush. (August 2, 2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes) [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/
Semrush. "Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes)." Chart. August 2, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/
Semrush. (2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes). Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/
Semrush. "Distribution of Leading Search Results of "How-to" Videos on Youtube as of March 2021, by Video Duration (in Minutes)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/
Semrush, Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes) Statista, https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/ (last visited May 21, 2024)
Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by video duration (in minutes) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256153/youtubecom-top-howto-search-results-distribution-video-duration/