Lai Lin Thomala

Researcher specializing in the internet and media & advertising industries in Greater China. Before joining Statista, she worked as an online marketer in a renowned real-time mobile ad platform. At Statista, she applies her extensive knowledge to create in-depth reports with well-structured insights on trends such as the Chinese metaverse, live commerce, influencer marketing, eSports, and SVOD. She aims to highlight the current market trends that influence and drive consumer behavior and spending.