Researcher specializing in the internet and media & advertising industries in Greater China. Before joining Statista, she worked as an online marketer in a renowned real-time mobile ad platform. At Statista, she applies her extensive knowledge to create in-depth reports with well-structured insights on trends such as the Chinese metaverse, live commerce, influencer marketing, eSports, and SVOD. She aims to highlight the current market trends that influence and drive consumer behavior and spending.
Research expert
Lai Lin Thomala
Research expert covering Greater China
Latest publishings
Internet Number of active WeChat messenger accounts Q1 2014-Q1 2024
Internet Most influential celebrity accounts on Weibo August 2024
Internet Leading social media platforms in Hong Kong 2024, based on market share
TV, Video & Film Most searched movies in China 2024
Media Most searched variety shows in China 2024
statistics
- Number of monthly active WeChat users from 1st quarter 2014 to 1st quarter 2024 (in millions)
- Leading Weibo celebrity accounts in the week ending August 4, 2024, based on influence index
- Market share of major social media platforms in Hong Kong as of July 2024
- Trending index of popular movies on Douyin and Toutiao in China on August 5, 2024
- Trending index of popular variety shows on Douyin and Toutiao in China on August 5, 2024
Topics
About
Lai Lin Thomala
Research expert covering Greater China
Our research department
Gain an in-depth understanding of our research methods and our guiding principles and learn more about our research department.
Customer support
Contact us anytime. We will respond to your inquiry as quickly as possible. Get in touch with us now.