Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2020, internet advertising spending in China was estimated at 497 billion yuan, while television advertising would continue to shrink.
Advertising expenditure in China from 2012 to 2021, by medium
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (August 10, 2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan)." Chart. August 10, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. (2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM. "Advertising Expenditure in China from 2012 to 2021, by Medium (in Billion Yuan)." Statista, Statista Inc., 10 Aug 2020, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
GroupM, Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) Statista, https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/ (last visited December 23, 2024)
Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) [Graph], GroupM, August 10, 2020. [Online]. Available: https://www.statista.com/statistics/270375/advertising-expenditure-in-china-by-medium/
