Ad spend in Hong Kong 2016, by medium
The statistic shows the distribution of advertising spending in Hong Kong in the second quarter of 2016, by medium. TV advertising accounted for 31 percent of Hong Kong’s ad spending in that quarter.
Advertising in Hong Kong – additional information
Compared to the U.S. market, advertisers in Hong Kong invest much more in traditional media, such as newspapers and outdoor advertisements, whereas, the spending on digital media (both online and mobile) is much more limited. According to one source, newspaper ad expenditures amounted to seven percent of the total in the United States, whereas in Hong Kong the share totaled 31 percent for paid and free newspapers. Outdoor media attracted less than four percent of the ad spend in the U.S. and 14 percent in Hong Kong. On the other hand, digital media took nearly 32 percent of the ad spending share in the U.S. and 12 percent (internet and mobile) in Hong Kong.
Dollar figures also show that newspapers are still the most popular advertising medium in Hong Kong (847 million U.S. dollars in 2015), followed by television with 793 million. Digital mediums rank only third (520 million), before outdoor (508 million), magazines (397 million) and radio (83 million). The numbers show, however, that digital media reported the highest, a nearly fivefold, increase in spending between 2008 and 2015.
A detailed look into ad expenditure growth reveals that in 2015, digital was the only medium with a double digit growth rate in 2015. Outdoor, TV and newspapers also registered positive - even if significantly more modest - growth, whereas magazine and radio media ad spending stagnated.
Advertising in Hong Kong – additional information
Compared to the U.S. market, advertisers in Hong Kong invest much more in traditional media, such as newspapers and outdoor advertisements, whereas, the spending on digital media (both online and mobile) is much more limited. According to one source, newspaper ad expenditures amounted to seven percent of the total in the United States, whereas in Hong Kong the share totaled 31 percent for paid and free newspapers. Outdoor media attracted less than four percent of the ad spend in the U.S. and 14 percent in Hong Kong. On the other hand, digital media took nearly 32 percent of the ad spending share in the U.S. and 12 percent (internet and mobile) in Hong Kong.
Dollar figures also show that newspapers are still the most popular advertising medium in Hong Kong (847 million U.S. dollars in 2015), followed by television with 793 million. Digital mediums rank only third (520 million), before outdoor (508 million), magazines (397 million) and radio (83 million). The numbers show, however, that digital media reported the highest, a nearly fivefold, increase in spending between 2008 and 2015.
A detailed look into ad expenditure growth reveals that in 2015, digital was the only medium with a double digit growth rate in 2015. Outdoor, TV and newspapers also registered positive - even if significantly more modest - growth, whereas magazine and radio media ad spending stagnated.
