Sales of the leading ice cream brands of the U.S. 2023

In 2023, Ben & Jerry’s was the leading ice cream brand in the United States, based on sales of 951 million U.S. dollars. As impressive as the performance of Ben & Jerry’s is, private-label products made even more sales. Taken together, these products achieved a sales value of 1.4 billion U.S. dollars. Considering the total U.S. ice cream market generated a revenue of 19.1 billion U.S. dollars, this is still just a scoop full even if it’s the biggest.

Ice cream brands in the U.S.

Brands' unit sales somewhat mirror the sales values of the sector. Private-label once again leads Ben & Jerry’s. However, the distance between branded offers and private-label products is much larger. Private-label products sold 401 million units, over double Ben & Jerry’s 176 million units sold. Ben & Jerry’s is number one in popularity among consumers. Leading Breyer’s and Blue Bunny in second and third place, respectively.

The U.S. ice cream market

Ice cream is a part of the frozen dessert category and serves as an indulgent snack for those with a sweet tooth. Ice cream comes in a large variety of styles, ranging from regular ice cream to low-fat ice cream. There are fruity and creamy options available, or a combination of both. In recent years, lactose-free and sugar-reduced options have also become a mainstay of the industry. The retail price of ice cream products such as pre-pack, bulk, and regular ice cream has recently reached new heights. Prices have doubled compared to 1995 values. Still, consumers eat about 11.4 kilograms of ice cream annually.