Ben & Jerry's had the most loyal ice cream consumers in the United States according to a survey in 2023. Eighty-seven percent of ice cream consumers who had shopped the brand intended to do so again in the future. The lowest loyalty belonged to Dreyer's and Meadow Gold, each with just 67 percent of consumers saying they would likely purchase the brand again in the future.
Brand loyalty of ice cream consumers in the United States in 2023
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Other statistics that may interest you Frozen desserts in the U.S.
Overview
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- Premium Statistic 'Revenue' in the 'Ice Cream' segment of the food market United States 2019-2029
- Premium Statistic U.S.: dollar sales growth of ice cream 2023 by type
- Premium Statistic U.S. retail price of ice cream 1995-2023
- Premium Statistic Ice cream production in the U.S. 2004-2022, by fat content
- Basic Statistic Frozen yogurt production in the U.S. 2006-2022
- Basic Statistic Sherbet production in the U.S. 2006-2022
- Premium Statistic Frozen food market: sales in the U.S. 2023, by product category
Leading brands
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- Premium Statistic Sales of the leading ice cream brands of the U.S. 2023
- Premium Statistic Unit sales of the leading ice cream brands in the U.S. 2023
- Premium Statistic Brand loyalty among ice cream consumers in the U.S. 2023
- Premium Statistic Sales of the leading frozen novelty brands in the U.S. 2023
- Premium Statistic Leading frozen novelty brands: dollar sales growth in the U.S. 2023
- Premium Statistic U.S. dollar sales of the leading frozen pie vendors 2023
- Premium Statistic U.S. unit sales of the leading frozen pie vendors 2023
Consumption figures
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- Premium Statistic U.S. household expenditure on ice cream and related products 2007-2022
- Premium Statistic Per capita consumption of frozen dairy products in the U.S. 2000-2022
- Premium Statistic U.S. annual ice cream consumption 2022, by fat content
- Premium Statistic Per capita consumption of ice cream in the U.S. 2000-2022
- Basic Statistic U.S. per capita consumption of low-fat ice cream 2000 to 2022
- Basic Statistic U.S. per capita consumption of frozen yogurt 2000-2022
- Basic Statistic Per capita consumption of sherbet in the U.S. 2000-2022
Further Content: You might find this interesting as well
Statista. (February 16, 2024). Brand loyalty of ice cream consumers in the United States in 2023 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand loyalty of ice cream consumers in the United States in 2023." Chart. February 16, 2024. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. (2024). Brand loyalty of ice cream consumers in the United States in 2023. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista. "Brand Loyalty of Ice Cream Consumers in The United States in 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/
Statista, Brand loyalty of ice cream consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/ (last visited May 21, 2024)
Brand loyalty of ice cream consumers in the United States in 2023 [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1462338/ice-cream-brand-loyalty-us/