Penetration rate of AI tools in MCN agencies in China 2024

Published by

Feb 27, 2025

AI product utilization remained low in China's online content creation sector. As shown in a 2024 survey conducted among multi-channel network (MCN) agencies in China, over 76 percent of companies indicated that less than 10 percent of their employees were using AI tools. Only 5.2 percent of the companies reported a usage penetration of over 35 percent.

Usage rate of artificial intelligence (AI) tools among MCN agencies in China as of April 2024

Characteristic	Share of surveyed companies
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Release date

June 2024

More information

Region

China

Survey time period

as of April 2024

Number of respondents

2,009 MCN agencies

Method of interview

Online survey

Supplementary notes

The source phrased the survey question as follows:

How much percentage of your employees are currently using AI tools?

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

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