Valentina Dencheva
Researcher
Detailed statistics
Generative AI adoption rate at work in the United States 2023, by industry
Detailed statistics
Popularity of generative AI in marketing in the U.S. 2023
Detailed statistics
Leading generative AI tools used for marketing purposes in the U.S. 2023
Adoption of AI compared to generative AI in enterprises worldwide in 2023
Artificial intelligence (AI) and generative AI adoption in businesses globally in 2023, by function
Adoption of artificial intelligence (AI)-driven payments worldwide 2023, by age group
Share of consumers worldwide who indicate they used artificial intelligence (AI) for digital payments as of 2023, by age group
Business attitudes toward generative AI in online brand interactions ANZ 2023
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
Top purposes of AI and ML for influencer marketing worldwide 2024
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024
Banking sector gen AI spending worldwide 2023, with forecasts to 2027
Estimated value of the banking sector's generative artificial intelligence (AI) spending worldwide in 2023, with forecasts from 2024 to 2027 (in billion U.S. dollars)
Expected benefits from Generative AI in organizations worldwide 2024
Key benefits global organizations hope to achieve with the adoption of generative artificial intelligence (AI) as of 2024
Most commonly adopted generative AI use cases worldwide in 2023, by function
Generative artificial intelligence (AI) use cases most commonly adopted in enterprises globally in 2023, by function
Usage plans for AI & ML in influencer marketing worldwide 2024, by shares
Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024
Business adoption levels of AI globally according to CEOs & CMOs 2023
Levels of business adoption of artificial intelligence (AI) according to CEOs and CMOs worldwide as of November 2023, by share
Preparedness of companies' technology infrastructure for generative AI adoption 2024
Self-assessed preparedness of worldwide organizations' technology infrastructure for the adoption of generative artificial intelligence (AI) as of 2024
Preparedness of global companies' strategy for generative AI adoption 2024
Self-assessed preparedness of organizations' strategy worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Anticipated effect of generative AI adoption on employee numbers worldwide 2023
Anticipated impact of generative artificial intelligence (AI) on employee numbers in organizations globally between 2023 and 2025, by business function
Leading generative AI tools used for marketing purposes in the U.S. 2023
Leading generative artificial intelligence (AI) tools used for marketing purposes by professionals in the United States as of March 2023
Worldwide generative AI revenue 2020-2032
Generative artificial intelligence (AI) revenue worldwide from 2020 with forecast until 2032 (in billion U.S. dollars)
Generative AI adoption in global companies 2024, by function and expertise
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise
Generative AI adoption in global companies 2024, by function
Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function
Adoption rate in business of AI worldwide and selected countries 2023
Rate of adoption and deployment of artificial intelligence (AI) in enterprise globally and in selected countries in 2023
Leading ways PRs used generative artificial intelligence (AI) in their workflow 2023
Leading ways public relations (PR) professionals used generative artificial intelligence (AI) in their workflow as of December 2023
Leading marketing purposes of generative AI in the U.S. 2023
Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
Attitudes toward generative AI among marketers worldwide 2023
Attitudes toward generative artificial intelligence (AI) among marketers worldwide as of November 2023
Companies' top relevant AI and GenAI application types worldwide 2023
Most relevant artificial intelligence (AI) and generative artificial intelligence (GenAI) application types for companies worldwide in 2023
Top AI tools for image generation used by influencers worldwide 2023
Leading artificial intelligence (AI) programs that influencers worldwide used to generate images as of September 2023
Disclosure of AI and ML usage by influencers worldwide 2023
Share of influencers who disclosed the usage of artificial intelligence (AI) programs in the production of influencer content vs who did not disclose it worldwide as of September 2023
Preparedness of global companies' talent for generative AI adoption 2024
Self-assessed preparedness of organizations' talent worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Preparedness of global companies' risk & governance for generative AI adoption 2024
Self-assessed preparedness of organizations' risk and governance worldwide for the adoption of generative artificial intelligence (AI) as of 2024
Role of AI in digital marketing in the UK 2023
Role of artificial intelligence (AI) in digital marketing according to brand marketers in the United Kingdom (UK) as of February 2023
Consumer opinion on artificial intelligence (AI)-driven payments worldwide 2023
Share of consumers worldwide who indicate they feel comfortable with using artificial intelligence (AI) for digital payments as of 2023
Distribution of generative AI companies worldwide 2023, by country
Global distribution of generative artificial intelligence (Gen AI) companies in 2023, by country
Risk management initiatives towards generative AI implementation worldwide 2024
Initiatives taken to manage implementation risks of generative artificial intelligence (AI) by organizations worldwide as of 2024
AI adoption across different sectors in Nordic enterprises, 2021-2023
Artificial intelligence (AI) adoption across different sectors within Nordic organizations from 2021 to 2023
Top marketing activities transformed by generative AI in U.S., UK & Australia 2023
Leading marketing activities transformed by generative artificial intelligence (AI) according to marketers in the United States, United Kingdom, and Australia as of May 2023
Top company functions using generative AI worldwide 2023
Leading company functions for which generative artificial intelligence (AI) is used worldwide according to professionals as of April 2023
SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
Leading concerns or hesitations among SMBs about using artificial intelligence (AI) and/or automation technology for marketing purposes in the United States as of June 2023
Marketing areas where generative AI has greatest potential worldwide 2023
Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023
Marketing areas where generative AI is used worldwide 2023
Marketing areas where generative artificial intelligence (AI) was used worldwide as of November 2023
Leading areas SMBs used AI and/or automation for marketing in the U.S. 2023
Leading areas SMBs used artificial intelligence (AI) and/or automation for marketing purposes in the United States as of June 2023
Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
Leading reasons why artificial intelligence (AI) is applied in marketing events and webinars according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
Leading ways in which artificial intelligence (AI) can elevate the experience of marketing event attendees according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Expected savings from using AI in SMBs marketing in the U.S. 2023
Expected savings from using artificial intelligence (AI) and/or automation technology in SMBs marketing over the next 12 months in the United States as of June 2023 (in U.S. dollars)
Estimated time SMBs saved on marketing in a week by using AI in the U.S. 2023
Estimated time SMBs saved on marketing in a week by using artificial intelligence (AI) and/or automation technology in the United States as of June 2023 (in minutes)
Share of exhibition companies adopting generative AI in Central & South America 2024
Percentage of exhibition companies adopting generative artificial intelligence (AI) in selected activities in Central and South America as of January 2024
Paths to increase the use of generative AI in select countries worldwide in 2023
Leading ways to increase the usage of generative artificial intelligence (AI) in various countries worldwide in 2023
Usage focus of off-the-shelf generative AI worldwide 2024
IT solutions where off-the-shelf generative artificial intelligence (AI) is used the most in organizations worldwide as of 2024
Generative AI use in selected commercial cases worldwide 2023
Generative artificial intelligence (GenAI) usage in selected commercial cases worldwide in 2023
Use and knowledge of generative AI programs in the U.S. 2023
Understanding and usage of the main generative artificial intelligence (AI) programs in the United States in 2023
Significant impact of generative AI on commercial activity 2023
Commercial leaders expectation of the impact of generative artificial intelligence (AI) use cases in 2023
Risks of inadequate marketing automation & AI adoption in small businesses 2023
Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023
Popularity of generative AI in marketing in the U.S. 2023
Share of marketers using generative artificial intelligence (AI) in their companies in the United States as of March 2023
Consumer attitudes toward generative AI in online brand interactions ANZ 2023
Consumer attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
Inclination of employees to use generative AI at the workplace in Japan 2023
Share of employees who want to use generative artificial intelligence (AI) at the workplace in Japan as of May 2023
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