Weekly usage of AI tools among MCN agencies in China 2024

Published by
Lai Lin Thomala
,
Feb 27, 2025

The content creation and marketing industry in China has not been wooed with the promises of generative artificial intelligence (GenAI) to improve efficiency. Based on a 2024 survey conducted among multi-channel network (MCN) companies in China, over 58 percent of respondents reported using AI tools less than once a week.

Frequency of using artificial intelligence (AI) products among MCN agencies in China as of April 2024

CharacteristicShare of surveyed companies
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Statistic: Frequency of using artificial intelligence (AI) products among MCN agencies in China as of April 2024

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Release date

June 2024

Region

China

Survey time period

as of April 2024

Number of respondents

2,009 MCN agencies

Method of interview

Online survey

Supplementary notes

The source phrased the survey question as follows:

How often do you use AI products weekly? 

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

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