From January to July 2024, Hermès spent nearly 16.7 million yuan on Xiaohongshu influencers for blind advertising. Another big fashion advertisers for influencer marketing were Bvlgari and Bosideng.
Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand
(in million yuan)
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In Statista. Retrieved December 17, 2024, from https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 17, 2024. https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). Statista. Statista Inc.. Accessed: December 17, 2024. https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Apparel and Accessories Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) Statista, https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited December 17, 2024)
Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
