From January to July 2024, Midea's influencer spending on Xiaohongshu ranked first among famous household appliance brands, reaching 53 million yuan. Haier and Fotile each invested less than 30 million yuan to collaborate with influencers for blind advertising on the Chinese social commerce platform.
Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand
(in million yuan)
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Household Appliance Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) Statista, https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited December 18, 2024)
Ad expenditure of household appliance industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538934/china-household-appliance-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
