International brands dominated the influencer marketing for cosmetic products on Xiaohongshu. From January to July 2024, Lancôme spent 106 million yuan to collaborate with KOls on the Chinese social commerce platform to boost its popularity and enhance sales revenue.
Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand
(in million yuan)
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Cosmetics and Skincare Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) Statista, https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited December 18, 2024)
Ad expenditure of cosmetics and skincare industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538261/china-cosmetics-and-skincare-industry-ad-spending-on-xiaohongshu-influencer-marketing-by-brand/
