In the second quarter of 2024, the influencer (or KOL) marketing spending of the beauty and cosmetics industry in Hong Kong reached 26.9 million Hong Kong dollars. Leading brands like Chanel Beauty and Charlotte Tilbury invested over two million Hong Kong dollars on several marketing campaigns.
Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand
(in million Hong Kong dollars)
One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of November 2024).
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts. More than 5,000 domestic and international brands from 22 different industries in Hong Kong were monitored, and at least 30,000 influencers and content creators on Instagram and Facebook, were included in the analysis. As a reference to determine influencer fees, the source collected a list of rate cards from influencers with a balance of tier levels. Production costs or advertising expenses related to the campaigns were excluded, which means the calculation might differ from the actual cost, i.e. influencer quotation.
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Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/
Cloudbreakr, und IAB Hong Kong. "Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars)." Chart. July 30, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/
Cloudbreakr, IAB Hong Kong. (2024). Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/
Cloudbreakr, and IAB Hong Kong. "Spending on Influencer Marketing of Beauty and Cosmetics Industry in Hong Kong in 2nd Quarter 2024, by Brand (in Million Hong Kong Dollars)." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/
Cloudbreakr & IAB Hong Kong, Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) Statista, https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/ (last visited December 18, 2024)
Spending on influencer marketing of beauty and cosmetics industry in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536259/hong-kong-influencer-marketing-spending-beauty-and-cosmetics-brands/
