Market size of digital marketing industry in China 2020-2024

Published by
Lai Lin Thomala
,
Oct 21, 2024

China's digital marketing was massive, surpassing one trillion yuan in market size in 2023. Some of the latest industry trends were content marketing with micro-influencers, personalized marketing campaigns, and the integration of virtual reality (VR) and augmented reality (AR).

Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan)

CharacteristicMarket size in billion yuan
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Showing entries 1 to 5 (5 entries in total)
Statistic: Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan)

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Release date

July 2024

Region

China

Survey time period

2020 to 2023

Supplementary notes

*Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of October 2024). 

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