China's digital marketing was massive, surpassing one trillion yuan in market size in 2023. Some of the latest industry trends were content marketing with micro-influencers, personalized marketing campaigns, and the integration of virtual reality (VR) and augmented reality (AR).
Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Moonfox Data. (July 10, 2024). Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/
Moonfox Data. "Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan)." Chart. July 10, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/
Moonfox Data. (2024). Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/
Moonfox Data. "Market Size of Digital Marketing Industry in China from 2020 to 2023, with An Estimate for 2024 (in Billion Yuan)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/
Moonfox Data, Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan) Statista, https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/ (last visited November 19, 2024)
Market size of digital marketing industry in China from 2020 to 2023, with an estimate for 2024 (in billion yuan) [Graph], Moonfox Data, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1498797/china-digital-marketing-market-size/