Leading cosmetics influencers on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Aug 30, 2024

In May 2024, Winnie Wen, also known as Wen Buding on other Chinese social media sites, was the most influential independent cosmetics account on Xiaohongshu, scoring 96.26 out of 100 points in terms of account impact. Apart from cosmetic tips, Wen's online content spans various topics including beauty and skin care, money-saving hacks, photography experiences, and family life.

Most influential independent cosmetics accounts on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Xiaohongshu.

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