Most popular hair care brands among men in the U.S. Q1 2024

Published by
Dominique Petruzzi,
May 8, 2024

According to the results of a recent survey, in the first quarter of 2024, the most popular hair care brand among men in the United States was Head & Shoulders, with 64 percent of male respondents stating that they had a positive opinion of it. Pantene and Herbal Essences followed with a percentage of 59 percent and 53 percent, respectively.

Most popular hair care brands among men in the United States in the 1st quarter of 2024

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Release date

May 2024

Region

United States

Survey time period

Q1 2024

Number of respondents

Approx. 1,176

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a hair care brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

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