Outdoor cosmetics and personal care ad spend growth in China Q1 2024, by major brand
In the first quarter of 2024, the overall outdoor advertising spending of cosmetics and personal care brands in China increased by 63.8 percent year-on-year. This surge was particularly notable in the rapid growth of advertising on elevator LCDs (liquid-crystal display) and elevator posters. Prominent brands driving this growth include Songda, Olay, Voolga, Vinda, and Clarins. Deeyeo, the largest outdoor advertiser in the industry, decreased almost 46 percent in such ad spending.
