Brands in China are more likely to hire men as endorsers. In 2022, male spokespeople held 52.5 percent of brand endorsements in the country. There was a 35.4 percent year-over-year increase in the share of male endorsers in the following year.
Gender distribution of brand spokespeople in China in 2022 and 2023
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Gender distribution of brand spokespeople in China in 2022 and 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Gender distribution of brand spokespeople in China in 2022 and 2023." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Gender distribution of brand spokespeople in China in 2022 and 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Gender Distribution of Brand Spokespeople in China in 2022 and 2023." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Gender distribution of brand spokespeople in China in 2022 and 2023 Statista, https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/ (last visited December 22, 2024)
Gender distribution of brand spokespeople in China in 2022 and 2023 [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465384/china-distribution-of-brand-spokespeople-by-gender/
