According to a survey on digital marketing, advertisers in China reported to spend an average of eight percent more on marketing in 2023 compared to the previous year. The figure was lower than the expectation. Marketing budget was anticipated to grow by 11 percent in 2024.
Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024
among advertisers; including both traditional and digital marketing
Method of interview
Online survey
Supplementary notes
*Estimate.
Original survey question:
Compared to 2022, how much did the marketing spending change in your company in 2023? Now compared to 2023, how much would the budget on marketing change in 2024?
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Miaozhen Systems, & Various sources (GDMS, & M360), & Sohu. (January 4, 2024). Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, und Various sources (GDMS, und M360), und Sohu. "Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024." Chart. January 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, Various sources (GDMS, M360), Sohu. (2024). Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems, and Various sources (GDMS, and M360), and Sohu. "Average Growth Rate of Expected Marketing Spending among Advertisers in China from 2020 to 2023, with An Estimate for 2024." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/1452275/china-marketing-budget-growth/
Miaozhen Systems & Various sources (GDMS & M360) & Sohu, Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024 Statista, https://www.statista.com/statistics/1452275/china-marketing-budget-growth/ (last visited December 22, 2024)
Average growth rate of expected marketing spending among advertisers in China from 2020 to 2023, with an estimate for 2024 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360), & Sohu, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/1452275/china-marketing-budget-growth/
