According to a survey on marketing in China conducted in late 2023, around 43 percent of surveyed advertisers expected China's marketing spending would contract in 2024. Smaller advertisers were more likely to agree with such a statement.
Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type
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Sohu. (December 30, 2023). Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. "Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type." Chart. December 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. (2023). Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu. "Expected Marketing Spending Growth for 2024 among Advertisers in China as of December 2023, by Advertiser Type." Statista, Statista Inc., 30 Dec 2023, https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
Sohu, Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type Statista, https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/ (last visited December 22, 2024)
Expected marketing spending growth for 2024 among advertisers in China as of December 2023, by advertiser type [Graph], Sohu, December 30, 2023. [Online]. Available: https://www.statista.com/statistics/1447438/china-perceived-marketing-budget-change-by-advertiser-type/
