As of October 2023, around 46 percent of direct-to-consumer (DTC) marketers surveyed worldwide reported allocating between 41 and 60 percent of their marketing budgets to digital channels (including influencer partnerships, social media, search engines, and display ads). Meanwhile, 85 percent said they allocated between 21 and 40 percent of their budgets to in-store and/or out-of-home (OOH) activations. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type
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Digiday. (October 26, 2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type." Chart. October 26, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. (2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing Budget Distribution among Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023, by Medium Type." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday, Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type Statista, https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/ (last visited November 17, 2024)
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph], Digiday, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
