Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023

Published by
J. G. Navarro,
Jan 5, 2024
As of October 2023, almost 60 percent of direct-to-consumer (DTC) marketers surveyed worldwide listed digital advertising expansion and improvement among the areas of greatest opportunity for DTC brands in the following year. Testing and iteration improvement ranked second, mentioned by 51 percent of respondents, closely followed by shipping and fulfilment improvement with 50 percent.

Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

as of October 2023

Number of respondents

154 respondents

Special properties

among DTC brands and agencies

Supplementary notes

The source does not specify the survey type or date. The date given refers to the original source material's release date.
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