Leading South Korean online marketplaces 2023, by monthly traffic
most used online shopping channel, worldwide leader Amazon has only a limited presence in the South Korean market.
As of October 2023, coupang.com had the highest number of monthly visits among South Korean online marketplace shopping websites with around 127.6 million monthly visits. It placed far ahead of its competitors, the closest one being shopping.naver.com with roughly 67.5 million monthly visits. Although e-commerce marketplaces are the