When it comes to the most widely consumed chocolate brands in the U.S., Hershey’s claims the pole position. The Pennsylvania-based brand is consumed by 57 percent of internet respondents who recognized it, followed by Reese's with a consumption rating of 56 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Only respondents who recognized a brand were asked if they consume the product.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading chocolate brands ranked by share of consumers eating them in the United States in 2024
Characteristic
Share of respondents
Hershey's
57%
Reese's
56%
KitKat
50%
Snickers
48%
Twix
43%
Butterfinger
36%
Dove Chocolate
35%
Ghirardelli
34%
3 Musketeers
33%
Almond Joy
30%
Crunch
28%
Cadbury
27%
Lindt
27%
Godiva
24%
Baby Ruth
22%
Kinder
21%
PayDay
21%
Mars
19%
Toblerone
15%
Milka
14%
I have not consumed any chocolate & candy bar products
During the survey, the question was phrased as follows: "When it comes to chocolate, which of the following brands have you consumed in the past 12 months? (multi-pick)"
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Statista. (August 26, 2024). Leading chocolate brands ranked by share of consumers eating them in the United States in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/
Statista. "Leading chocolate brands ranked by share of consumers eating them in the United States in 2024." Chart. August 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/
Statista. (2024). Leading chocolate brands ranked by share of consumers eating them in the United States in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/
Statista. "Leading Chocolate Brands Ranked by Share of Consumers Eating Them in The United States in 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/
Statista, Leading chocolate brands ranked by share of consumers eating them in the United States in 2024 Statista, https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/ (last visited November 21, 2024)
Leading chocolate brands ranked by share of consumers eating them in the United States in 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1400460/reach-of-consumption-or-penetration-of-chocolate-brands-by-consumers-eating-them-in-the-united-states/
