In a survey conducted in 2024, approximately 41 percent of global online shoppers said they abandoned their carts because delivery fees were too expensive. Another 30 percent of shoppers were abandoning their carts due to unexpected costs at checkout, or because they found items cheaper elsewhere.
Top reasons for cart abandonment among online shoppers worldwide 2024
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Shoppers that have made at least one purchase online within three months prior to the time of survey
Supplementary notes
Source doesn't provide exact date of survey.
Multiple choice answers were possible.
Sample consists of respondents from the following 24 territories: Austria, Czech Republic, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Turkey, UK, Canada, USA, Argentina, Brazil, Nigeria, South Africa, Morocco, UAE, Australia, China, India, Malaysia, and Thailand.
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E-commerce Nation. (July 3, 2024). Top reasons for cart abandonment among online shoppers worldwide 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
E-commerce Nation. "Top reasons for cart abandonment among online shoppers worldwide 2024." Chart. July 3, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
E-commerce Nation. (2024). Top reasons for cart abandonment among online shoppers worldwide 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
E-commerce Nation. "Top Reasons for Cart Abandonment among Online Shoppers Worldwide 2024." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
E-commerce Nation, Top reasons for cart abandonment among online shoppers worldwide 2024 Statista, https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/ (last visited August 24, 2024)
Top reasons for cart abandonment among online shoppers worldwide 2024 [Graph], E-commerce Nation, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/1383326/reasons-for-cart-abandonment-worldwide/
