Free shipping made it top of the list of most important delivery criteria for two-thirds of online shoppers surveyed in the United Kingdom in 2023. Fast shipping and free return shipping rounded out the top three. In contrast, only 13 percent of respondents cited carbon-neutral shipping as an important criteria.
Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023
respondents who purchased online in the past 12 months
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "When thinking about online shopping, which of the following criteria are important to you in terms of delivery?".
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Statista. (February 5, 2024). Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk
Statista. "Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023." Chart. February 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk
Statista. (2024). Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk
Statista. "Most Important Criteria for E-commerce Delivery According to Online Shoppers in The United Kingdom as of September 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk
Statista, Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023 Statista, https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk (last visited December 22, 2024)
Most important criteria for e-commerce delivery according to online shoppers in the United Kingdom as of September 2023 [Graph], Statista, February 5, 2024. [Online]. Available: https://www.statista.com/forecasts/1448853/top-e-commerce-delivery-criteria-uk
