K-beauty industry investment priorities South Korea 2022

Published by
Nina Jobst,
Jan 6, 2025
According to a survey conducted during the second half of 2022 among cosmetics industry and academic experts in South Korea, 56.5 percent of respondents answered that research and development (R&D) was their priority when it came to investment. This answer placed far ahead all other available investment categories.

Investment priorities of the South Korean beauty industry in 2022

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Source

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Release date

December 2022

Region

South Korea

Survey time period

July 19 to September 2; September 19 to October 20; October 20 to November 3, 2022

Number of respondents

275 respondents

Special properties

industry and academic experts

Method of interview

Online survey

Supplementary notes

The source used the Delphi method for data collection and conducted three rounds of surveys in total.

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