Based on a survey conducted in December 2022 among Vietnamese consumers, almost 70 percent of respondents said they preferred using omnichannel to research and buy skincare and beauty products. Meanwhile, around 10 percent of surveyed consumers would like to search and purchase these products in physical stores.
Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel
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Statistics
McKinsey & Company. (February 23, 2023). Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. "Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel ." Chart. February 23, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. (2023). Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel . Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company. "Share of Consumers Who Searched and Purchased Skincare and Makeup Products in Vietnam as of December 2022, by Channel ." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/
McKinsey & Company, Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel Statista, https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/ (last visited June 01, 2024)
Share of consumers who searched and purchased skincare and makeup products in Vietnam as of December 2022, by channel [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1394931/vietnam-channels-to-search-and-purchase-cosmetic-products/