As of the third quarter of 2023, around 36.3 percent of South Korean internet users between 16 and 64 years old stated in a survey that they researched new brands in search engines. Other commonly used channels were TV ads and word-of-mouth.
Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, und We Are Social, und Meltwater. "Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source." Chart. February 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, We Are Social, Meltwater. (2024). Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, and We Are Social, and Meltwater. "Distribution of Sources Used by Internet Users to Research New Brands in South Korea as of The 3rd Quarter of 2023, by Type of Source." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal & We Are Social & Meltwater, Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source Statista, https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/ (last visited December 18, 2024)
Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2023, by type of source [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
