According to a survey conducted by Opensurvey in June 2022 on the reasons for signing up for an online shopping membership in South Korea, about 60.3 percent of respondents who were subscribed to Naver Plus and 56.3 percent of respondents who had a Smile Club membership stated that it had many benefits.
Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022
Characteristic
Rocket WOW (Coupang)
Naver Plus (Naver)
Smile Club (G-market)
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Opensurvey. (February 7, 2023). Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/
Opensurvey. "Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022." Chart. February 7, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/
Opensurvey. (2023). Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/
Opensurvey. "Leading Reasons for Signing up for Selected Paid Online Shopping Memberships in South Korea as of June 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/
Opensurvey, Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022 Statista, https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/ (last visited July 23, 2024)
Leading reasons for signing up for selected paid online shopping memberships in South Korea as of June 2022 [Graph], Opensurvey, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1366937/south-korea-reasons-for-signing-up-for-online-shopping-memberships/